Plastic SurgeryPractice management2020
Growing a plastic surgery practice — 39 talks on marketing, sales and clinic business from Latin American leaders
South American Plastic Surgery Business & Plastic Surgery Immersion Course 2020 is about everything outside the operating room. In 39 lectures (9.07 GB), surgeons and marketers such as Alfredo Hoyos, Charles Randquist, Jaume Masià and Wilson F. Parada explain SEO, Instagram engagement, influencer work, lead scoring, CRM and email, remarketing, automation, websites, analytics, handling difficult patients, franchise models and running an ambulatory surgery centre.
- 39lectures
- 9.07 GBdownload
- 2020course
What you’ll be able to do
- Build a recognisable digital brand for your clinic
- Rank higher with an SEO strategy
- Turn enquiries and price questions into booked patients
- Use CRM, automation and remarketing to recover leads
- Measure results with marketing analytics
Inside the course
Business lessons from practising surgeons
Many speakers built international reputations themselves, so the talks mix hard tactics with candid accounts of what worked and what did not.
Built for
- Plastic surgeons and aesthetic physiciansLaunching or scaling a private practice.
- Clinic directors, med-spa owners and marketersPatient acquisition that holds up.
Lectures
Speakers and topics 39 lectures
- Alejandro Lopez Echaury — The Before-After Photo: From the Office or From the Patient?
- Alejandro Lopez Echaury — The Tipping Point: My Best Decision in Social Media Marketing
- Alejandro Lopez Echaury — Which Is the Best Pathway: Engagement, Leads, Followers or Likes?
- Alfredo Hoyos — Changing Paradigms: My Journey Developing a Worldwide Surgical Technique
- Alfredo Hoyos — Social Media Cases
- Andres Durán — Influencer Marketing in Plastic Surgery: How to Do It and How Not to Do It
- Antonio Lopez — What Is SEO and How to Build a Strategy to Position Your Brand in the Digital Ecosystem
- Breno Mendes — Building a Solid Sales Strategy: Turn Your Patients into Promoters
- Charles Randquist — Building a Successful Clinic and Global Reputation: My Business Perspective
- Cristian Arriagada — Improving Engagement and Why It Is Critical for Success
- Cristian Salazar — Building a Success Story Through Innovation and Excellence
- Diana Rivera — The Era of Screens Is Here to Stay: Present Yourself Successfully
- Ennio Castillo — Email Marketing Applied to Plastic Surgery and CRM Software
- Federico Ugalde — Becoming an Influencer: Can We Become Valuable for Companies?
- Fransisco Perez — Are Giveaways and Contests Useful? Are They Ethical?
- Gema Acevedo — Building a Strong Sales Strategy: Make Your Patients Your Promoters
- Hector Durán — Academic Marketing: My Strategy for Building Professional Authority
- Hector Durán — Best Software for Analyzing Social Media Performance and Competitors
- Humberto Uribe — Essential Software for Plastic Surgeons
- Humberto Uribe Morelli — Building a Powerful Strategy to Grow Your Plastic Surgery Practice
- Jaume Masia — Building a Global Plastic Surgery Educational Model (RMES)
- Juan C. Zambrano — The Future of Healthcare: Apps, Virtual Reality and 3D Printing
- Juan Carlos Velez — Managing an Ambulatory Plastic Surgery Center
- Juan Esteban Sierra — Managing Leads: Turning Price Questions into Successful Sales
- Juan Esteban Sierra — Strategic Planning for Sustainable Practice Growth
- Juan José Chacón — Competing with Giants: Innovation in Plastic Surgery Medical Devices
- Loop Fees
- Manuel Fernandez — The Dorsia Franchise Model of Plastic Surgery Clinics
- Marcio Santana — Managing Difficult Patients: Understanding Patient Psychology
- Santiago Ruiz — Marketing Strategies Beyond Social Media
- Thiago Cavalcanti — Running a Private Practice and Customer Service Strategies
- Tommy Chang — Building a Worldwide Microsurgery Network
- Wendy Tarazona — Lead Scoring: Optimizing Resources in the Sales Process
- Wilson F. Parada — 10 Rules to Generate Instagram Engagement
- Wilson F. Parada — Automation Strategies for Plastic Surgery Practices
- Wilson F. Parada — Building a Powerful Dynamic Website
- Wilson F. Parada — Metrics & Analytics in Medical Digital Marketing
- Wilson F. Parada — Remarketing Strategies: Recovering Lost Leads with Automated Ads
- Yusleidi Serje Saenz — Inbound Marketing: Attraction Content and Lead Generation
Before you buy
Do I get CME credit or a certificate?
No. Clinicapedia provides the educational content only — no CME or CE credits, MOC points or certificates of completion are included with this product.
Specifications
| Format | Video lectures |
|---|---|
| Contents | 39 lectures · 9.07 GB |
| Edition | 2020 course |
| Department | Plastic Surgery |
| Delivery | Instant download · lifetime re-download |
Related products
$225.00
$150.00
$90.00
$90.00
Endocrine /Nutrition
$360.00
Plastic Surgery
$180.00