ASDS Business of Aesthetics Series
$30.00
On-Demand Course · Medical Accounts
The ASDS Business of Aesthetics Series is a business of aesthetics series of five one-hour on-demand sessions from ASDS experts, designed for dermatologic surgeons running or growing a cosmetic practice.
Business of Aesthetics Series Covering Practice Marketing, Technology, and Partnerships
The ASDS Business of Aesthetics Series is a business of aesthetics series delivered as five one-hour on-demand sessions featuring ASDS member experts who share practical tools and tips for the business side of a cosmetic dermatology practice. Topics include maximizing patient conversion, digital marketing strategy, technology investment timing, practice startups and partnerships, and differing practice models across the country.
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5On-Demand Sessions
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5Total Hours
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26Named ASDS Experts
Inside this resource
Patient Experience and Conversion
The opening session addresses maximizing the patient experience and increasing conversion to further services, moderated by Deirdre Hooper, MD.
Digital Marketing Strategy
A session covers digital marketing strategies for the current era of cosmetic practice, moderated by Michelle Henry, MD.
Technology Investment Timing
This session examines where, when, and how to invest in emerging technology, moderated by Mark Taylor, MD.
Practice Startups and Partnerships
A session on practice startups and partnerships covers planning through execution, moderated by Kavita Mariwalla, MD, followed by a session comparing practice models coast to coast.
Who this serves
- Dermatologic surgeons in private practice — the business of aesthetics series is built around growing and managing a cosmetic dermatology practice.
- Practice owners considering partnerships or startups — a dedicated session covers practice startups and partnerships from planning to execution.
- Physicians evaluating new technology purchases — one session focuses specifically on when and how to invest in emerging aesthetic technology.
Faculty & syllabus
Faculty 26 speakers
Named moderators and panelists across the five sessions (credentials as given in source data):
- Deirdre Hooper, MD — Moderator, Maximize the Patient Experience
- Sue Ellen Cox, MD — Panelist, Maximize the Patient Experience
- Lisa Donofrio, MD — Panelist, Maximize the Patient Experience
- Jeffrey Dover, MD, FRCPC — Panelist, Maximize the Patient Experience
- Melanie Palm, MD, MBA — Panelist, Maximize the Patient Experience
- Michelle Henry, MD — Moderator, Digital Marketing Strategies
- Shannon Humphrey, MD — Panelist, Digital Marketing Strategies
- Ava Shamban, MD — Panelist, Digital Marketing Strategies
- Omar Noor, MD — Panelist, Digital Marketing Strategies
- Janelle Vega, MD — Panelist, Digital Marketing Strategies
- Mark Taylor, MD — Moderator, Investing in Emerging Technology
- Eric Bernstein, MD, MSE — Panelist, Investing in Emerging Technology
- Catherine DiGiorgio, MD — Panelist, Investing in Emerging Technology
- Suzanne Kilmer, MD — Panelist, Investing in Emerging Technology
- Gilly Munavalli, MD — Panelist, Investing in Emerging Technology
- Kavita Mariwalla, MD — Moderator, Practice Startups and Partnerships
- Amelia Hausauer, MD — Panelist, Practice Startups and Partnerships
- Jeffrey Hsu, MD — Panelist, Practice Startups and Partnerships
- Sarah Jackson, MD — Panelist, Practice Startups and Partnerships
- Julie Karen, MD — Panelist, Practice Startups and Partnerships
- Daniel Wasserman, MD — Panelist, Practice Startups and Partnerships
- Heidi Prather, MD — Moderator, Practice Models From Coast to Coast
- Sheila Farhang, MD — Panelist, Practice Models From Coast to Coast
- Rishi Gandhi, MD — Panelist, Practice Models From Coast to Coast
- Rosalyn George, MD — Panelist, Practice Models From Coast to Coast
- Seaver Soon, MD — Panelist, Practice Models From Coast to Coast
Before you buy
What topics does the ASDS business of aesthetics series cover?
Five one-hour on-demand sessions on patient conversion, digital marketing, technology investment, practice startups and partnerships, and practice models.
Is the business of aesthetics series live or recorded?
It is delivered as on-demand sessions, so it can be viewed at your own pace after purchase.
The chart
| Format | On-demand video sessions |
|---|---|
| Duration | 5 one-hour sessions |
| Faculty | 26 named moderators and panelists |
| Publisher | ASDS (American Society for Dermatologic Surgery) |
| Department | Medical Accounts |
| Delivery | Instant download after checkout · lifetime re-access |
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