DentistryWebinarManagement
A one-hour audit of digital marketing errors — websites, SEO, social media, reviews and Google Ads
In The 25 Most Common Marketing Mistakes and How to Fix Them, digital marketing specialist Ian McNickle spends 56 minutes on the pitfalls that hold back a practice online. He goes through website layout and calls to action, visibility on Google, social media campaigns, responding to negative reviews, pay-per-click advertising and video, and suggests what to do instead.
- 1webinar
- 56 minof video
- 25mistakes reviewed
What you’ll be able to do
- Spot weak website design and calls to action
- Improve how your practice appears in Google search
- Avoid wasted effort in social media campaigns
- Respond well to negative online reviews
- Set up a Google PPC campaign without the usual errors
Inside the webinar
Channel by channel
McNickle moves through the website, search visibility, social platforms, reputation management, paid search and video in turn, naming the frequent errors in each and the practice that works better.
Built for
- Practice owners and marketing managersA quick checklist before spending more on agencies or ads.
Before you buy
Is the webinar specific to dental clinics?
It addresses businesses in general across the main digital channels, so examples may not always be dental.
Do I get CME credit or a certificate?
No. Clinicapedia provides the educational content only — no CME or CE credits, MOC points or certificates of completion are included with this product.
Specifications
| Format | Recorded webinar |
|---|---|
| Instructor | Ian McNickle |
| Contents | 1 lesson |
| Duration | 56 min |
| Access | Lifetime, self-paced |
| Department | Dentistry |
| Delivery | Instant download · lifetime re-download |
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