DentistryOnline courseManagement
Marketing, personal brand and business systems for dentists — 11 hours from seven practice-growth specialists
Seven dentist-entrepreneurs and dental marketers, including Anna-Maria Yiannikos, Blake Hadley, Hazel Woodward and Mohamed Nadim, share how they grow clinics in The High-Earning Dentist: Turn Your Practice into Business. Ten lessons totalling about 11 hours are grouped around three themes — marketing, personal branding and business management — with practical material on video testimonials, social platforms, SEO, CRM and ERP systems, and running a practice without being chained to it.
- 10lessons
- 11 hof video
- 7speakers
- 3themes
What you’ll be able to do
- Film and use patient video testimonials, newsletters and VIP seminars to build loyalty
- Plan short-form content for TikTok and Instagram that stops the scroll and involves the whole team
- Set up a Facebook business page, read its metrics and respond to negative reviews
- Map a personal brand with the Golden Circle, SWOT and SMART goals
- Understand where CRM and ERP systems fit into clinic management
- Grow organic reach on Facebook and Instagram without paid ads
Inside the course
Offline and online marketing basics
The first lessons set out the marketing toolkit a clinic can use — video stories, printed patient albums, e-brochures, influencer partnerships and remote consultations — plus ten markers patients use to judge clinic quality and how service promotion differs from selling a product.
Social media in practice
Specialists compare TikTok, YouTube, Instagram and Facebook, cover website and SEO essentials, Google listings and even TV appearances, and give ten ready-made dental video ideas and six organic reach strategies.
Personal brand and business mindset
Lessons on LinkedIn profiles, hashtags and analytics lead into a roadmap from new graduate to clinic owner, the 80/20 rule, diffusion of innovation and ten branding mistakes, while another speaker covers business life cycles, automation and managing a clinic remotely.
Built for
- Dentists building an independent careerGuidance on becoming visible and trusted before opening a practice.
- Clinic owners and managersMarketing channels, review handling and business systems to raise revenue.
Curriculum
Lessons (11 h) 10 lessons
- Getting your dental practice noticed online: essential marketing and branding foundations for beginners (36 min)
- Growing your dental practice: digital marketing strategies and creating a strong brand identity (1 h 32 min)
- Using TikTok and Instagram to spark patient interaction: 10 practical tactics (45 min)
- Dental marketing that counts: every strategy must pay its way (1 h 25 min)
- Managing digital platforms and online business systems (1 h 8 min)
- Running a thriving dental practice from afar: mastering balance between your career and your life (1 h 14 min)
- What really works in online promotion for your dental practice (1 h 22 min)
- Building your dentist identity and reputation through social media (1 h)
- Crafting your own professional identity with a clear step-by-step roadmap (1 h 13 min)
- Attracting no-cost social media visitors via Facebook and Instagram (42 min)
Before you buy
Why do the first two marketing lessons look alike?
Lessons 1 and 2 share much of the same outline — testimonials, newsletters, VIP seminars, influencers — with lesson 2 going deeper and adding review management.
Is the advice specific to one country?
Speakers come from the USA, the UK, Cyprus, Egypt and elsewhere, so platform tips are broad rather than tied to a single market; there is no clinical content.
Do I get CME credit or a certificate?
No. Clinicapedia provides the educational content only — no CME or CE credits, MOC points or certificates of completion are included with this product.
Specifications
| Format | Online video course |
|---|---|
| Instructors | Yiannikos, Hadley, Nadim, Fortea Paricio, Herrera, Woodward, Rockson |
| Contents | 10 lessons |
| Duration | 11 h |
| Access | Lifetime, self-paced |
| Department | Dentistry |
| Delivery | Instant download · lifetime re-download |
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