DentistryOnline courseManagement
Run the dental practice as a business — medical billing, online marketing, valuation and ergonomics in 82 lessons
The Business of Dentistry: Mastering Billing, Marketing, Finance & Growth brings together Frank Spear, Imtiaz Manji, Lou Berman, Chris Farrugia, Kim Miller, Lani McBeth, Adam McWethy and Marcus Piazzisi for 31 h 45 min of non-clinical training. Ten modules deal with medical insurance claims, collections, search and email marketing, reviews, economic decision making, practice valuation and succession paperwork, case acceptance, practice identity, clinician wellbeing and injury-free posture.
- 10modules
- 82lessons
- 31 h 45 minof video
- 8instructors
What you’ll be able to do
- Code and submit medical claims with ICD-10 and CPT and complete the CMS-1500 form
- Bring accounts receivable under control and keep cash flowing
- Get found through Google local search, reviews, newsletters and paid ads
- Value a practice by market, asset and income methods and draft the documents for an associate buy-in
- Talk about fees and value in ways that raise acceptance of larger cases
- Reduce neck, back, wrist and shoulder strain through seating, loupes and instrument choice
Inside the course
Money coming in
The billing module contrasts the dental and medical mindset, then walks through diagnosis and procedure coding, four parts on the claim form and pre-authorisation. A short receivables block with three Q&A sessions follows.
Patients finding you
The largest marketing module runs 16 lessons on website optimisation, newsletter content and design, email law and metrics, Facebook, Google Local, review sites and Google Ads. A companion module shows how wait times, office atmosphere and fee discussions end up in online reviews.
Decisions, value and transitions
Frameworks for economic choices, patient financing, insurance participation and clinical focus in a downturn lead into seven hours on valuation, from mindset and pitfalls to trial-period associate agreements, letters of intent, purchase and partnership contracts.
The people side
Case acceptance and beliefs about money, a resilient-leadership talk drawn from 2020–2021, defining the practice’s identity and ideal day, handling complications and failures, and a twelve-lesson ergonomics programme covering common occupational injuries.
Built for
- Practice ownersA single package for the finance, growth and exit questions that clinical training skipped.
- Office and billing managersStep-by-step claim filing and collection routines for the front desk.
- Associates planning to buy inValuation logic and the agreements you will be asked to sign.
Curriculum
Module 1: Medical Billing for Dental Practices (2 h 06 min) 9 lessons
- The Dental vs. Medical Mindset and the Critical Perspective
- ICD-10 Codes and Coding Architecture
- CPT Medical Procedure Codes
- Completing the CMS1500 Claim Form, Part 1
- Completing the CMS1500 Claim Form, Part 2
- Completing the CMS1500 Claim Form, Part 3
- Completing the CMS1500 Claim Form, Part 4
- Pre-authorization for Medical Billing Claims
- Medical Billing Concepts in Action
Module 2: Accounts Receivable Management (16 min) 4 lessons
- Controlling Accounts Receivable
- Controlling Accounts Receivable – Q&A
- Controlling Accounts Receivable – Q&A #2
- Controlling Accounts Receivable – Q&A #3
Module 3: Digital & Email Marketing (6 h 04 min) 16 lessons
- Optimizing Your Website and Marketing Efforts
- The Power of Email Newsletters
- Build a Solid Foundation
- Content is King – How to Create Content
- Tools You Can Use – Email Newsletter Design & Layout
- A Look at Law & Metrics
- Social Media Marketing – How to Use Facebook as a Marketer
- Overview of Digital Marketing – Building a Foundation for Success
- Google Local – Getting Found
- Basic Principles of Online Reviews & Search
- Search Channels – Nets for New Prospects
- How Search and Third-Party Review Sites Function
- Position Your Pages with the Patient in Mind
- Tactics to Gain More Attention
- How to Manage Your Online Presence
- Pay-Per-Click Marketing – How to Use Google Ads Manager
Module 4: Patient Reviews and Reputation (53 min) 6 lessons
- Overview of Marketing for the Dental Practice – Part 1
- Overview of Marketing for the Dental Practice – Part 2
- How Politeness and Wait Times Affect Patient Sentiment
- How the Look and Feel of Your Office Affects Patient Satisfaction
- Presenting Treatment and Discussing Fees
- Patients’ Perception and Clinical Outcomes
Module 5: Financial & Economic Strategy (4 h 13 min) 6 lessons
- A Framework for Making Economic Decisions
- Financial Framework for Making Decisions
- Reconsidering Patient Financial Arrangements for a New Reality
- What to Focus on Clinically to Succeed in an Economic Downturn
- Failures in Dentistry – A Reality of Clinical Practice
- Insurance – Choosing Whether to Partner with Insurance Providers
Module 6: Practice Valuation & Succession Planning (7 h 06 min) 16 lessons
- Context for Valuation – Part 1
- Context for Valuation – Part 2
- Valuation Mindsets and Pitfalls
- Valuation Methodologies
- Market Value Method
- Asset Value Method
- Income Value Method
- Valuation Summary
- Valuation Exceptions & Outliers
- Context for Succession Agreements and Documentation
- Vision Statement Documentation
- Trial Period Associate Agreement
- Closing Period Letter of Intent and Equity Associate Agreement
- Closing Period Purchase Agreement
- Partnership Agreement – Agreements and Documentation
- Agreement Limitations – Agreements and Documentation
Module 7: Case Acceptance & Communication (4 h 08 min) 6 lessons
- Lobby Videos – Top 3 Strategies to Increase Case Acceptance
- How Beliefs About Money Affect the Dental Practice
- Fees and Price Versus Value Perception
- The Resilient Leader – Lessons from 2020 and 2021
- Using Large Cases to Accelerate Your Comeback
- Engagement Tools for Healthy Referral Relationships
Module 8: Practice Identity & Vision (3 h 10 min) 5 lessons
- Getting Started with My Profile
- Defining Your Practice’s Unique Identity
- Becoming “Fulfilthy Rich”
- The One a Week Solution
- What Does a Perfect Day in Practice Look Like to You
Module 9: Wellness, Leadership & Happiness (2 h 03 min) 2 lessons
- Whole-Being, Well Being, and Happiness
- The Reality of ‘Complications’ and ‘Failures’
Module 10: Ergonomics in Dentistry (1 h 36 min) 12 lessons
- Ergonomic Challenges in Dentistry
- Ergonomics of Healthy Seating
- Ergonomics of Magnification and Illumination
- Taking Matters Into Your Own Hands
- The Dental Environment
- Occupational Injuries – Neck
- Occupational Injuries – Low Back
- Occupational Injuries – Wrists
- Occupational Injuries – Shoulders & Related Disorders
- Ergonomic Solutions – Seating
- Ergonomic Solutions – Loupes
- Ergonomic Solutions – Dental Instruments & Other Equipment
Before you buy
Is the content specific to the United States?
Largely yes: the billing module is built on US codes and claim forms, and the insurance, legal and marketing examples reflect the American market.
Is the material evenly spread?
No. Valuation and marketing take over 13 hours between them, while receivables runs only 16 minutes and the wellness module has two lessons.
Do I get CME credit or a certificate?
No. Clinicapedia provides the educational content only — no CME or CE credits, MOC points or certificates of completion are included with this product.
Specifications
| Format | Online video course |
|---|---|
| Instructors | Spear, Manji, Berman, Farrugia and four others |
| Contents | 10 modules · 82 lessons |
| Duration | 31 h 45 min |
| Access | Lifetime, self-paced |
| Department | Dentistry |
| Delivery | Instant download · lifetime re-download |
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