DentistryOnline workshopManagement
Open and grow your own dental office — Christopher Phelps’ planning, team and marketing playbook
Charlotte general dentist and best-selling dental marketing author Christopher Phelps recorded The Strategic Dental Practice: From Startup to Scale as a practical online workshop for clinicians starting from nothing. Two modules with 11 lessons and 10 h 30 min of video take you through pre-opening foundations, daily operations, delegation, patient conversations and a marketing system built for small clinics, including how to measure return on investment.
- 2modules
- 11lessons
- 10 h 30 minof video
What you’ll be able to do
- Put the essential foundations in place before a new clinic opens
- Organise daily work, delegate and coordinate the team efficiently
- Hold clearer, more empathetic patient conversations
- Hire and develop a team that fits your practice
- Plan, launch and sustain marketing campaigns and judge them by ROI
Inside the course
Strategic planning for a start-up (4 h)
The first module deals with what must exist before the doors open, then moves to running the office day to day, dividing responsibilities and improving how the team speaks with patients. It closes with marketing ideas drawn from Phelps’ own clinic.
Marketing and business administration (6 h 30 min)
The longer module focuses on building the team and on marketing methods scaled for small practices: planning campaigns, keeping them running over time and using return-on-investment figures to decide where money goes.
About Christopher Phelps
He runs a general practice in Charlotte, founded a coaching institute for dentists, wrote several best-selling books and developed call-tracking software for measuring marketing. His work applies the psychology of influence to case acceptance.
Built for
- Associates planning their first practiceA start-from-zero sequence of business decisions.
- Owners of young or small clinicsMarketing and team systems sized for a modest budget.
Curriculum
Module 1. Online Workshop on Starting Your Dental Office: Strategic Planning (4 h) 5 topics
- Essential foundations before opening a new dental clinic
- Efficiently running and organizing a dental practice
- Coordinating the team, delegating and streamlining daily operations
- Clearer, more empathetic and more effective patient conversations
- Marketing strategies from the everyday experience of a working dentist
Module 2. Dental Marketing and Dental Business Administration: Strategies for Success (6 h 30 min) 4 topics
- Assembling and developing a high-performing team
- Marketing approaches for small dental clinics
- Planning, launching and sustaining long-term marketing initiatives
- Measuring and applying return on investment (ROI) in marketing decisions
Before you buy
Is the advice specific to the US market?
Phelps practises in the United States and draws on his own clinic, so some examples reflect that setting; the planning and ROI principles travel well.
Are individual lesson titles available?
The 11 lessons are described by module topics only, listed in the curriculum above.
Do I get CME credit or a certificate?
No. Clinicapedia provides the educational content only — no CME or CE credits, MOC points or certificates of completion are included with this product.
Specifications
| Format | Recorded online workshop |
|---|---|
| Instructor | Christopher Phelps |
| Contents | 2 modules · 11 lessons |
| Duration | 10 h 30 min |
| Access | Lifetime, self-paced |
| Department | Dentistry |
| Delivery | Instant download · lifetime re-download |
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