DentistryOnline courseDigital Dentistry
The thinking behind Digital Smile Design — Christian Coachman on emotion, communication and the DSD Room
Christian Coachman, who created Digital Smile Design and founded the company behind it, explains the mindset rather than the software in DSD Basics. Forty short lessons in three modules, just under five hours, trace his own path through dentistry, define what DSD is and how it shifts patient priorities, and show how a dedicated consultation space turns the first appointment into a visual, emotional experience that improves case acceptance.
- 3modules
- 40lessons
- 4 h 50 minof video
What you’ll be able to do
- Explain why dentistry is moving from procedure-selling to human-centred care
- Use visual storytelling and digital simulation to convey the value of treatment
- Think through positioning and pricing in a DSD-based practice
- Structure first and second appointments for emotional engagement
- Plan the environment and flow of a DSD Room
Inside the course
Coachman’s journeys (4 h 04 min)
Most of the running time is a series of brief reflections on how dentistry has changed, why communication matters as much as technique, and how patient psychology and digital tools reshape clinical value and case acceptance.
Basic concepts (31 min)
Each short lesson isolates one ingredient of implementing DSD — communication, positioning, pricing, emotional motivation and patient experience — and explains how it raises the perceived value of treatment.
The DSD Room (14 min)
Using real appointment examples, Coachman shows how ambience, conversation and on-screen visualisation combine in a room built for consultations.
Built for
- Aesthetic and restorative dentistsAn introduction to DSD philosophy before investing in formal training.
- Practice owners and treatment coordinatorsIdeas on patient experience, presentation and pricing.
Curriculum
Modules (4 h 50 min) 3 modules
- Christian Coachman’s Journeys (4 h 04 min)
- DSD Basic Concepts (31 min)
- DSD Room (14 min)
Before you buy
Will I learn to design smiles in software?
No. This is a philosophy and communication course; there are no step-by-step software or clinical design tutorials.
Are the 40 lesson titles available?
Only module descriptions are provided; most of the content sits in the first, four-hour module of short talks.
Do I get CME credit or a certificate?
No. Clinicapedia provides the educational content only — no CME or CE credits, MOC points or certificates of completion are included with this product.
Specifications
| Format | Online video course |
|---|---|
| Instructor | Christian Coachman |
| Contents | 3 modules · 40 lessons |
| Duration | 4 h 50 min |
| Access | Lifetime, self-paced |
| Department | Dentistry |
| Delivery | Instant download · lifetime re-download |
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